Nexen Tire, established in 1942, is a leading global tire manufacturer headquartered in South Korea.
Nexen Tire is one of the world’s fastest growing tire manufacturers, interacting with more than 150 countries around the world.
Their world-class products originate from four major manufacturing plants located in key geographies, with two in Korea (Yangsan and Changnyeong), one in China (Qingdao) and another in the Czech Republic (Zatec).
Nexen Tire produces tires for passenger cars, SUVs and light trucks with the highest quality materials and excellence in design. The company also focuses on producing Ultra High-Performance tires based on advanced technologies.
Nexen Tire supplies Original Equipment tires to global car makers in various countries around the world, and in 2014, the company achieved a grand slam of the world’s top 4 design awards for the first time.
A PROUD PARTNER OF MANCHESTER CITY
On August 6, 2015, Nexen Tire signed a partnership agreement with Manchester City to become the Club’s Official Tire Partner.
The partnership underpins Nexen Tire’s rapid global expansion and has allowed Nexen to establish a foothold in strategic markets around the world.
Football fans all around the world can now see Nexen Tire branding on pitch-side LED, interview and press conference backdrops and other high-visibility assets attained through the partnership. Nexen Tire has also utilised player access and IP rights to deliver best-in-class marketing and digital campaigns including TVCs and social media content.
“We are very pleased to serve as the Official Tire of Manchester City, one of the best soccer clubs in Europe. Manchester City is the perfect partner for Nexen Tire, considering its position in the league as one of the top-class football clubs with their decisive investment in and recruitment of top stars,” said Ho-Chan Kang, President of Nexen Tire.
He also added, “This will provide us a great opportunity to let customers around the world know about Nexen Tire through the partnership with Manchester City, which has numerous fans across all continents. We will strengthen our brand power through continuous sports marketing.”
In March 2017, following a highly successful first two years of the partnership, Nexen Tire made the decision to substantially increase their commitment to the Club, becoming the first ever sleeve partner in both Premier League and Manchester City history.
Further to this, Nexen also placed investment into other Clubs owned by City Football Group including Manchester City Women’s, Manchester City Elite Development Squad, New York City Football Club, Melbourne City Football Club and Melbourne City Women’s Football Club.
The partnership has continued to outperform expectations, with Nexen Tire now discussing their third partnership renewal, with extensive activation plans for the remainder of this season, and the seasons to come.
Some of the notable campaigns and activations from Nexen Tire over the years include:
• Nexen Skills Challenges featuring Man City players
• Nexen Purple Summit Manchester with more than 70 key stakeholders, retailers and distributors flown in from around the world to experience the partnership first-hand
• Numerous television commercials and content pieces with Nexen Tire products showcased and included
• Unique branding including the Manchester City First Team bus and Nexen Tire bridge which connects the Etihad Stadium and City Football Academy
Nexen Tire looks forward to continuing their partnership with Manchester City and celebrating further growth and success.
For more information about Nexen Tire, please visit: http://www.nexentire.com