Already an established global brand, the partnership will help secure Betsafe's position in the UK and other markets as a leading online betting company, providing live betting odds, casino games and poker.
The new agreement will allow Betsafe to offer fans of the two teams that comprise one of the world's leading clubs a range of exclusive promotional activities.
Through in-stadia initiatives, including Betsafe-branded betting kiosks, fan activations at the Etihad Stadium, access to exclusive behind the scenes footage, LED advertising and an online presence as the Club’s official betting partner, Betsafe and Manchester City FC will work together to continuously enhance the partnership.
On signing the partnership, Martina Brynielsson, Global Brand Manager for Betsafe, said: "This is our first sizeable foray into partnerships in the UK and we're over the blue moon to be working with Manchester City FC - we couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s 'in it to win it' mentality.
"With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”
Omar Berrada, Commercial Director of City Football Marketing, which oversees Manchester City FC’s commercial partnerships commented: "Manchester City FC are delighted to welcome Betsafe to the team as an official betting partner. Betsafe is one of the most innovative gaming companies in the industry and our shared commitment to ensuring fans have an exciting match day experience makes them an ideal partner for the Club.
“We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our Men’s and Women’s teams.”
To celebrate the new partnership with fans, Betsafe is offering a range of special markets and promotions, including a kick-off £10 In Play Risk Free bet on all Manchester
City games for customers placing a pre match bet on Barclays Premier League games.*
Manchester City FC and Betsafe are In It To Win It. It’s odds on that together they will be challenging on all fronts this season.
*Terms and Conditions Apply.