Manchester City has announced a new partnership with sports service developer, Superbloke to become the Club’s Official Blockchain-Based Gacha Partner in Korea, Japan and South-East Asia.
Superbloke will incorporate City players into its ‘FC Superstars’ game to allow fans to combine their support for the Club with online gaming experiences.
‘FC Superstars’ is an online game where users can build a digital team by collecting, training and growing specially designed Manchester City digital player cards using real-life match stats and in-game training.
Damian Willoughby, senior vice president of partnerships for City Football Group, commented, “This new partnership with Superbloke marks another exciting milestone in City’s growing relationship with gaming and will create unique experiences for fans to engage with the Club through digital platforms.
"We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry through this partnership.”
Superbloke chief strategy officer Nak-Hyoung Kim said, “It is fantastic to cooperate with Premier League champions, Manchester City. Superbloke has a vision to use blockchain technology to help football fans so that they can permanently own players' tokens they have collected. We expect that this partnership with Manchester City will be the first step to get closer to our vision.”