SALENTO CREAZIONI MODA is a family run, Italian production house specialising in women’s high end fashion manufacturing. Thanks to a wealth of knowledge S.C.M. are now entrusted with the production of some of the industries world’s most prestigious luxury brands.
The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the Club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.
Salento Creazioni Moda created an exclusive custom coat for the team’s recent Vitality Women’s FA Cup Final victory over Everton at Wembley Stadium in early November, which the players were involved in designing and will also hold the sponsorship of the Club’s prestigious Player of the Year accolade which will be presented at the End of Season Awards
“This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club, Giorgio & Lina Barone, S.C.M's owners.
‘The fans’ passion and loyalty inspires us to continue to create the unique products and our goal is to make a perfect synergy between the world of sports and luxury fashion”.
Jai Chopra, Head of Partnerships commented:
“The covid19 pandemic highlights now more than ever the importance of, community and equality. This partnership will help elevate the women into a position which they deserve. Through this partnership together with Manchester City we will look at ways to help fuel the growth of women’s football, we have a joint mission to elevate and empower individuals in a sustainable way”.
Salento will also be providing a unique insight into the world of luxury fashion and introducing the world to some of the people behind scenes who play a crucial behind the scenes role for some of the world’s historic fashion houses.
To create the future of S.C.M, the son and daughter Michele and Francesca Barone, will be around to next generation will carry torch into the future.
Find out more about Salento Creazioni Moda here.