Manchester City Football Club have signed a new partnership agreement with PAK Lighting, which sees the market-leading supplier of high quality indoor and outdoor lighting products become the Club’s first Official Lighting Partner in China.
This partnership allows PAK to continue to grow and provides a greater presence for Manchester City in China.
To celebrate the new partnership, PAK Lighting hosted a special conference at in Guangzhou attended by Sun Jihai, former Manchester City FC player and current Club Ambassador to China, Yutao Zhang, President of PAK, and Songhui Chen, the Vice President of PAK.
PAK has a long history of providing state of the art lighting products for iconic sporting events and venues across China, including the 2010 Asia Games and the 2008 Beijing Olympic Games. In addition to supplying top-quality lighting products, PAK’s involvement in a variety of sport marketing projects is extensive.
As Manchester City’s Official Lighting Partner in the region, PAK will be a part of a range of upcoming in market fan activations beginning with the Club’s pre-season visit to China.
Moving forward, PAK and Manchester City will work together to enhance their partnership through a variety of in-market initiatives, including promotional assets, access to exclusive behind the scenes footage, LED advertising and an online presence as the Club’s official regional lighting partner.