Nissan – Official Partner of Manchester City FC

In July 2014, Nissan and CFG broke new ground by entering into City Football Group’s first Group-wide partnership. The partnership covers multiple clubs including Manchester City, New York City, Melbourne City, Sichuan Jiuniu FC and FC Girona, across men’s and women’s teams and since 2019 has included Pep Guardiola as a dedicated Nissan ambassador.

Through the shared values around performance, innovation and sustainability, Nissan continues to activate its partnership with Manchester City to enhance its brand values around driving innovation to enrich people’s lives, promote its electrified product range and deliver on its corporate Ambition 2030 objectives.

Some of the notable activations have included ‘Be More Pep’, ‘Electrify the City’ and ‘Engraved in History’. In addition, Nissan have been working with Manchester City’s charity, City in the Community (CITC), helping Powerchair footballers receive the equipment they need to play the game they love.  

As Manchester City’s Official Automotive Partner, Nissan also provides vehicles to the club, with a focus to move to a fully electrified fleet of vehicles as quickly as possible.