Manchester City has announced a partnership with prominent Korean gaming company Nexon as the Club’s official social football gaming partner in South Korea.
Nexon, which, in collaboration with Electronic Arts, has developed the highly successful free-to-play online multiplayer FIFA Online game, will be launching various events for Korean football fans and EA SPORTS™ FIFA Online 4 (‘FIFA Online 4’) players, in partnership with the English Premier League leaders.
The partnership will see Nexon expand in-game ‘FIFA Online 4’ content in collaboration with Manchester City and will also provide fan engagement opportunities such as official club tours to the Club’s Etihad Stadium in Manchester and a variety of on-the-ground matchday screening events.
As part of the agreement, Nexon will look to draft an official Manchester City ‘FIFA Online 4’ ambassador from the upcoming ‘FIFA Online 4’ tournaments, providing a unique opportunity for competitive eGamers in Korea, whilst Manchester City continues its work in the eSports sector.
Jeonghun Lee, the CEO of Nexon: “It’s a great honour to work shoulder to shoulder with one of the Premier League’s leading football clubs, and I hope our partnership will diversify both the online and offline football experience for FIFA Online 4 players.”
Damian Willoughby, Senior VP of Partnerships at City Football Group, said, “We are delighted to announce this partnership and welcome Nexon to the City family. Nexon is a worldwide leader in free-to-play games that shares our commitment in providing innovative and immersive experiences for a global audience.
“FIFA Online is one of Nexon’s most successful titles and one of the most recognised titles in Asia, boasting a passionate community of online users. Through this partnership, we look forward to engaging with FIFA online users in Korea and enhancing the game they love by developing in-game experiences and digital content.
“We are also delighted to be extending our footprint in Korea, an important market for Manchester City, and doing so with a partner who will help us to further engage with our fans here.”