Manchester City and LeoVegas Group have today announced a new partnership that will see LeoVegas Group become the Club’s Official Betting Partner in Europe and Canada.
With a long history of collaborating with sports teams, the partnership with Manchester City is a natural choice for LeoVegas Group given they are both leaders in their respective industries.
Through this partnership, LeoVegas and Manchester City will create extra excitement around the sport through cobranded content with both the men’s and women’s first teams and, LeoVegas customers will benefit from being closer to club events, including unique matchday experiences.
The LeoVegas brand will feature across in-stadia assets at both the Etihad Stadium and Academy Stadium, in addition to appearing on the men’s first team training kit sleeve for the 2022/23 season.
The partnership will enable LeoVegas to reach a wider global audience, and it is a part of the Group’s ambition to offer the greatest igaming experience.
Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said: “Manchester City are pleased to welcome LeoVegas Group as our newest partner.
"We look forward to working together to bring fans and customers even closer to the club.
"Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”
Gustaf Hagman, CEO of LeoVegas Group, said "LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club.
"Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”