Manchester City announced a new partnership with China Merchants Bank to become the Club’s Official Credit Card Partner in China.
This announcement further demonstrates Manchester City’s growing commercial presence in China.
The multi-year partnership will see CMB offer special co-branded credit cards, with images of Manchester City and its players, to customers across China.
These credit cards will be launched across July and August and CMB’s 50 million credit card customers will get the chance to choose between exclusive City designs and showcase their support.
CMB is headquartered in Shenzhen and is the leading commercial bank in China having received several industry awards over recent years.
As of last year, CMB Credit Card became the first joint-stock bank credit card institution with a cumulative card issue of over 100 million and CMB’s credit card transaction volume ranked first in the industry. CMB’s Pocket Life App is also the market leader for the total number of downloads, registered users or monthly active customers.
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with China Merchants Bank. City has a special relationship with China with millions of fans in the region, a strong commercial presence and a dedicated China office, and this new announcement demonstrates our continued growth there.
“CMB have some exciting plans to engage with our fanbase in China and we can’t wait to see supporters showing their love of City with the co-branded credit cards.”
Mr Zhang Dong, General Manager of Credit Card Center, CMB, said: “For many years, China Merchants Bank has consistently developed our brand association with sports. Football is the world's number one sport with the highest level of participation and attention and we see parallels between CMB and Manchester City who are both continuing to grow in China.
“The partnership between China Merchants Bank and Manchester City, and our jointly-branded credit card, will provide more exclusive rights and services for fans and card users.”