XYLEM End of Football
According to the UK Environmental Agency, we are just one generation away from water scarcity touching every aspect of our lives. To encourage football fans to engage with such a challenging topic, we wanted to create an emotional film, incorporating all the reasons why fans love the game, such as the pre-match rituals, the noise of the crowd, and the bonds football create in families.
The final product is ‘The End of Football’, which tells the emotional story of one girl’s life as a Manchester City fan, and how, in years to come, she will be unable to pass on her family’s footballing traditions if our complacency around water usage continues.
The opening image features an aged Phil Foden as City’s manager on the final game City will play next to a dry and cracked Etihad pitch, creating a shocking warning that we all need to act now to ‘save our future, and the game we love’. The film reached 8.4 million people on social platforms, with 1.9 million views and more than 200,000 positive engagements such as shares.
Etihad Airways Plane Livery
In October 2019, Etihad Airways unveiled a special Manchester City-themed livery design on its new Boeing 787-9 Dreamliner.
City’s Chief Operating Officer Omar Berrada, City player Karen Bardsley and City legend Joleon Lescott met the plane after its inaugural journey from Abu Dhabi to Manchester. The specially painted airplane has been flying in and out of destinations including Manchester, Jordan, Spain, Indonesia and China.
The new City-themed livery is the first since 2011, when Etihad Airways unveiled the “Blue Moon Rising” A330-200 in celebration of its second daily service to Manchester.
Tecno Race to Manchester City
TECNO Race to Manchester City was a free virtual race around the world to Manchester for fans in India.
Over 40,000 participants took part in teams of two, logging their steps daily for the 60-day race. They competed in daily competitions and quizzes and one lucky team won the grand prize – a trip to watch City play at the Etihad Stadium.
The 90-day campaign saw a total of 35 million impressions and more than one million engagements across all platforms. The activation won awards for Best Asian Engagement and Best Asian Partnership at the Mass Participation World Awards 2019, and the Best Fan Engagement Campaign of the Year at the Asia Sports Industry Awards 2019.
Nissan Juke Launch
City stars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan were challenged by Nissan to create a teaser film in one hour featuring the Next Generation Nissan Juke.
The 2.5-minute video, ‘A Little Bit Quick’, follows the drama of two special agents chasing the evil Dark Illy.
The players worked with a professional film crew and had to come up with characters and storylines as well as taking part in the action and car chase scenes. 2.4 million people watched the video, and there were 310,000 engagements.