Giving Back

With 45% of children in Manchester growing up in poverty (according to the 2019 End Child Poverty report), the work of the City in the Community (CITC) Foundation is essential for underserved communities on our doorstep.

Over the course of the last three seasons, the charity has doubled its funding, engaged an additional 5,000 young people and more than tripled contact hours to an extraordinary 800,000 hours.

CITC now works with children from age two right up to adulthood. At the youngest end, CITC staff work in 188 nurseries across Greater Manchester on physical literacy and fundamental movements and continue right through every stage of school. In September 2018, a Community Coaching degree was launched in partnership with Manchester Metropolitan University. Men over 50 have participated in CITC’s Walking Football programme since 2016, and this year we launched a women-only session for the first time. We also launched a new disability programme, 'Dwarfism football', as part of the 10-year anniversary of One City.

It is not just players and fans who recognise the incredible work of the charity’s 105 staff. In 2018-19, CITC won “Leading Organisation Making a Difference in the Community” at This is Manchester Awards and received a commendation from The High Sheriff of Greater Manchester, Dr Robina Shah, for their dedication and commitment to the local community. To further support their efforts, club partner Nissan donated six brand new minibuses to CITC.

Manchester City’s global community work also continues to grow, providing funding and training to youth-led community football projects in 20 cities around the world. Since 2014, over 1,000 Young Leaders have been trained, and they have in turn engaged over 30,000 children and young people in projects tackling health, education and inclusion.

Fans continue to play an active role in our community work, with almost two million votes cast in the annual Cityzens Giving campaign. For the first time, six City fans from around the world were also given a unique opportunity to volunteer at a Cityzens Giving project in Bangalore. Using the expertise of Manchester City’s water technology partner, Xylem, they built two clean water towers, providing long-term, sustainable access to clean water for up to 1,000 people in the surrounding community.

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Record levels of engagement by City in the Community

SOURCE: Manchester City

CITC Highlights

Key outputs in 2018-19

CITC Outcomes

Results from new CITC outcomes framework
More than 3,000 participants were surveyed across nine projects running between September 2018 and April 2019

SOURCE: Manchester City

FAN APPRECIATION OF COMMUNITY INITIATIVES

Manchester City fans have a high awareness and appreciation of the Club's community work

SOURCE: Premier League Matchday
Fan Experience Survey 2018-19

Cityzens Giving

Giving City fans a voice in the Club’s decisions

SOURCE: Manchester City

Insights
Insights

Driving Positive Change

In a social media post in December, Raheem Sterling spoke out about the stigmatisation of footballers from different backgrounds, and where these perceptions originate. His post sparked an intense debate throughout football and beyond about the discrimination that is still very much part of the game, and how those within the sport need to work together to make a positive change.

With his comments going viral, Raheem was held up as a leading voice in the conversation about racism in football, holding a necessary and intelligent stance when doing so.

The responsibility for change does not lie with individual players alone, and we firmly believe that every football club has a shared responsibility to advocate for change. We are proud to drive, support and champion a range of initiatives, working with staff, fans, governing bodies and other clubs to ensure that real progress is made, and that everyone who interacts with Manchester City feels safe and welcome at all times.